There have always been overrated makeup brands in the market, & these are being promoted by celebrities, models, and influencers. You would see these in all the magazines, and people bought them to look as glamorous as their favorite stars, only to find out that these products were just average.

In this age and time of compulsive social media use, this problem has become much more widespread. It can be quite tempting to rave about the same brands as everyone else, as it happens to make you feel like you belong to the community of people who are like-minded, but you may get disappointed when purchasing the products from the social media darlings. A number of makeup brands are completely overhyped and whose products are overpriced, subpar, or just mediocre.

List of Overrated Makeup Brands

You may find plenty of insanely popular brands out there that are overrated; although people make so much of these brands, these surely aren't as great as they seem. The following is the list of the makeup brands that are overrated.

·GlamGlow

GlamGlow can be the perfect example of a brand that has very basic and mediocre products gaining huge recognition because of smart marketing. They surely have a wider range of skincare, but a few years ago, they only used to sell clay and charcoal masks that were extremely overpriced when they started.

It is better not to be fooled by the trendy packaging because the words ‘glam’ and ‘glow’ can be found all over the product descriptions, while they are also mentioned all the time by the beauty influencers. Their skincare is surely not worth the price, and the formulas are not special and unique.

You are basically paying GlamGlow for flawless skin, just like a Hollywood actress, but in reality, you may require plastic surgery, botox, fillers, and laser treatments if you would like to look like a movie star.

·Briogeo

Briogeo has been spamming the Sephora Play box and other beauty subscription boxes for many years. Because of their aggressive marketing strategy that shoves their products in the people's throats as often as possible, it would be quite annoying if their products were awesome, but they are not in reality.

Everything that you will try from Briogeo would feel terrible or useless. You might have received a number of deluxe samples in the Sephora Play boxes, so their best-selling Don't Despair, Repair! hair mask is not what it should be.

The Rosarco Milk leave-in spray by Briogeo is among the worst leave-in conditioners, as it is not able to offer any hydration and doesn't even detangle the hair. It is as effective as spraying some water into the damp hair, and this list goes on. Briogeo has products that are ineffective, expensive and they are not worth the hype.

·Drunk Elephant

Though Drunk Elephant's products may not be terrible or bad, these are surely overpriced and overrated. This brand is able to get a pass from a number of beauty lovers as they appear to do many things right. There is an appealing concept of highly curated skincare formulas with natural and clean ingredients.

When you are able to remove their marketing spin, you will find these to be classic skincare products but at an outrageous price. You may be able to find similar products from the other brands at a very reasonable price.

As far as their effectiveness is concerned, you will find their B-Hydra Intensive Hydration gel not to be moisturizing. They also have the new C-Tango Multi-Vitamin Eye Cream, which will not be much useful for the undereye area.

·Anastasia Beverly Hills

There is no doubt that Anastasia Beverly Hills is among the most popular makeup brands on social media but is massively overrated. Their marketing team should get the credit that turned them from a boring brow brand to an iconic beauty empire.

Anastasia Beverly Hills's success is mostly based on defective products, powdery eyeshadows, and drying lipsticks. One thing that was considered life-changing for the beauty community is their Modern Renaissance Palette that has triggered eyeshadow hysteria.

You may surely not be able to find any other products by Anastasia Beverly Hills as Modern Renaissance may have been an accidental product that was extraordinary. We can see the lack of enthusiasm for the Prism and Soft Glam palettes and the subculture palette's failure. Therefore, everything else, which includes the Classic Bullet lipsticks, is overhyped and quite disappointing.

·Paula’s Choice

On paper, you may find Paula's Choice skincare to be everything that you have dreamed of, as it is affordable, with no frills, and is focused on effective ingredients. Yet somehow, everything that you will try from this particular brand would turn out to be a disappointment.

First of all, Paula's Choice disregards the sensory aspect of the products, and to them, it is irrelevant, as they are completely goal-oriented. Therefore, they don't care much what the face cream smells like, but the main problem is their skincare products that are used on a consistent basis. It can be hard to stick to your routine when the products stink, feel gross on the skin, or happen to turn you into a grease ball.

Enjoying the moment of self-care is essential for many; therefore, if the skin care product is unpleasant, many give up. If you use their stinky BHA exfoliator daily for a year, you may find zero effect on the blackheads. Several of their moisturizers can leave your combo skin either completely dried out or very greasy but completely dehydrated. Plus, on their website, she ALWAYS finds something wrong with another brand’s product, and then magically, her product is always better, according to her…

Bottom Line

Before you enter the cosmetics aisle to splurge on every new makeup product that is out there in the market, it is always recommended that you know which of the makeup products are the most overrated ones. This will be very helpful to save your time, your hard-earned money, and also, it can direct you towards an option that would hopefully be worth the bucks that you are spending on the makeup products.

Let me know in the comments below what products YOU think are overhyped.

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