Since last year, there has been quite a rise in the popularity of Black-owned beauty brands. Companies like Sephora and Ulta are promising to increase Black-owned beauty brand’s visibility into their stores as well. Since the outrage against colorism in the beauty industry (which has been since, forever), it's no surprise that many have turned to support Black-owned brands instead, and rightfully so!

Finding makeup suitable for darker skin has always been a problem for many throughout the world. Always having to mix colors together is a hassle or it’s too red, orange, or “casket-ready” and it usually is never a match. Luckily, black-owned brands cater specifically to such skin tones, filling the gaping hole in the whitewashed beauty industry! If you've been on the lookout for such products yourself, here is a list of the top-rated Black-owned beauty brands to support this year!!!!

Mented

Along with their iconic catchphrase "pigment is our passion", Mented is a favorite of many. It was founded by KJ Miller and Amanda E. Johnson, two women who only wanted lipsticks that matched their skin tones. That reason ended up being their brand's mission: to make sure any and every woman can find makeup that will perfectly match their skin tone.

Not only do they specialize in lipsticks, but their vibrant eyeshadow palettes and blushes are also customer favorites, among other products. With the summer in full force, these eyeshadows will be perfect for trying out! As their catchphrase shows, their products are highly pigmented, so you won't need to worry about packing on layer after layer.

Fenty Beauty

You can't talk about the best Black-owned brands without mentioning Fenty Beauty. Founded by legendary star Rihanna, Fenty Beauty and Fenty Skin have become staples in the beauty industry. What started as a line for foundation and primers for all skin tones soon became a worldwide sensation.

Inclusivity isn't the only reason Fenty Beauty is so well-loved. Fenty Beauty has, since its introduction, become the go-to brand for many people of color - you can always be sure to find something for yourself here. Besides their incredible foundation line (a whopping fifty shades!), the makeup line is some of the best on the market: provocative and enticing.

Juvia's Place

Juvia's Place is another brand that sells highly pigmented products - if you're looking for regal shades and royal looks; Juvia's Place is the brand to splurge on. With African Queens and rulers at the heart of their brand, the brand promotes the same soulful makeovers to this day, paying homage to African beauty trends.

Besides the iconic pigmented pieces, they have a stunning nude collection as well. Whether you're into vibrant and exciting shades or sleek and elegant ones, Juvia's Place has got you covered. One thing's for sure: with Juvia's Place, the only limit is your imagination - there are no boundaries when it comes to what makes you feel beautiful!

Pattern Beauty

Pattern Beauty is yet another brand by a celebrity - Tracee Ellis Ross is the brain behind this brand, and what a brand it is! Pattern Beauty provides much-needed hair care products for all sorts of hair. Although there aren't many beauty brands that focus only on hair, Pattern Beauty's mission is to provide products that are perfect for curly hair, coily hair, and everything in between!

Throughout the world, beauty editors and gurus have strongly recommended Pattern beauty for its hydrating products that leave a smooth finish - not heavy or greasy like most other brands. From hair oils to hair creams and shampoos, you'll find everything you need for your hair type. To top it off, their packaging is eye-catching!

BeautyStat Cosmetics

Beautystat Cosmetics started off as merely a beauty blog - through thousands of reviews of beauty products along with product developments for L'Oréal, Revlon, Clinique, and Avon, the creator Ron Robinson, finally decided to develop his own line of beauty products.

Through much research and experiments (plus approval from dermatology labs), the first BeautyStat Universal C Skin Refiner was welcomed to the world. The brand's mission is to provide essential and useful beauty products rather than simply the entire unnecessary package. The products are known to boost the radiance of your skin and diminish dark spots, so keep an eye out for Beautystat if you're suffering from the same thing!

Pat McGrath Labs

Makeup artists throughout the community eventually end up creating their own makeup lines, but few truly stand out. One of the best makeup artists in the industry - Pat McGrath aka “The Mother of Makeup”- managed to achieve that goal. True to her brand, neither Pat McGrath nor her cosmetics line has disappointed their fans and customers.

The range for eyes, lips, and face consists of innovative shades and vibrant colors you might otherwise never get to try out - the Luxe Quad eyeshadows are a must-try if you're looking for new eye makeup! Not only are their products unique and creative, but the quality has been greatly revered as some of the best out there. 

Black Opal Cosmetics

Although drugstore makeup brands traditionally get a bad rep, Black Opal Cosmetics is one drugstore brand that will never disappoint. Don't be deterred just because it's "drugstore" makeup - Black Opal has established its place in the beauty industry through exceptional products and satisfied customers throughout the past 25 years.

Black Opal Cosmetics' products are some of the most affordable products on the market - so you won't need to splurge unnecessarily. In addition to that, their foundation is some of the most-loved on the market - with 24 different shades to choose from, the foundation also provides protection from the sun's UV rays; it's multipurpose!

B.Simone Beauty

Since its inception way back in 2019, B.Simone Beauty earned its creator a whopping $100,000 in the first two months. That's the most obvious indication of how successful and beloved the brand became from the get-go, and since then, the brand has only grown.

B.Simone Beauty boasts countless lip products - from creamy lipsticks to glimmery glosses to sharp liners - you'll find all your lip product needs satisfied by this very brand! Besides the variety of products you'll find under this brand, you can rest assured that it's completely vegan and 100% cruelty-free, something not many cosmetic lines take into consideration!

There are so many other Black Owned Beauty Brands that I did not mention. However, here is a link to 160 more!

Let me know in the comments what are some of your favorite Black-Owned Beauty Brands!!

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