If you’ve been invested in the online beauty and makeup community for a while, you may be no stranger to Glossier. Formed by Emily Weiss way back in 2015, it has, since then, become a lifestyle more than just your regular beauty brand. 

Glossier Inc. was founded with a whopping total of just four products in their lineup - since then, the brand has only grown year by year, eventually becoming something akin to an empire in today’s day and age. The brand started as a beauty website where like-minded people would come and share their beloved beauty products and nothing more. 

 With all that information available, Glossier began to produce items that fit what potential customers may be looking for. Accumulating more than a million readers every month, Weiss could discern the important things customers look for. In addition, she incorporated her knowledge of working with professionals to make the next products for her potential audience. Through much hard work and love from devoted customers, Glossier has reached its status today. 

What Exactly is Glossier?

However, if you’re new to the beauty community, you may be confused about what exactly Glossier is. Here’s a clarification: Glossier is a beauty brand that designs products with actual beauty routines in mind - products that will enhance your features rather than transforming them into something unrecognizable. In other words, they improve the individual, unique features of the users. 

Glossier achieved what few other brands have - less is more. The idea behind the brand’s products isn’t “beauty means putting on more makeup,” but rather to go for a minimalist look that makes your features pop. 

The Advent of Minimalist Makeup 

Through her research and consideration of her readers’ ideas, Weiss realized what the beauty industry lacked - not more makeup, but rather less. Her famous “Glossier begins with YOU” means exactly that. 

In Weiss’ view, the purpose of makeup was not to cover yourself up but rather to celebrate your flaws. Rather than having to paint layers upon years on your face, Glossier products act as a transparent shine - the only colors involved in Glossier makeup are your skin color. 

 It comes as no surprise then, considering the massive fanbase Weiss accumulated through her blog, that the brand launched with a bang. Even in the first year, many avid makeup users waited months on waiting lists to buy even a single item! The website only got more traffic than ever, with huge spikes during winters.

Skin First. Makeup Second. 

The saying, “Skin first. Makeup second. Smile always” by CEO Weiss has undoubtedly been the foundation for Glossier. Glossier started with skincare products and slowly but surely expanded its reach into makeup as well. Truly, one should always look for healthier ways than makeup to amplify their features and rejuvenate dull skin, and Glossier products are perfect for that!

Disrupting Traditional Beauty Standards

In the past few years, particularly 2020, there has been quite the change - if not a flat-out revolution - in what is considered “beautiful”. Despite the thousands of brands profiting off people’s insecurities and helping them paint and conceal their faces, Glossier chose to follow its own route. 

 Traditional beauty standards have been the bane of many people’s existence for years, and it is heartening to think that trends are changing. Glossier’s minimalist makeup has helped many accept themselves and realize that true beauty truly lies within. This message has been furthered through their digital campaigns, where the brand encourages their customers to show off their minimalist yet natural looks!

Some Glossier Products You Should Try Out!

Now that you know what Glossier is and what they plan to do, you may be interested in checking out their products. Look no further - here is a list of products that will be perfect for beginners and expert minimalist makeup users!

Boy Brow 

Even if you aren’t very familiar with Glossier or Weiss herself, you may still have seen Boy Brow featured on social media posts. Undoubtedly, it is the best Glossier product to start with - and one that puts it on everyone’s radar! This eyebrow shaper is not only user-friendly, but it also lasts throughout the day - you won’t be worried about it rubbing off! 

Futuredew

Many people suffer from dry skin, and if you’re one of those people, you may have had your fair share of product trials without any luck. However, Glossier’s Futuredew is an oil-based serum that leaves your skin hydrated and glowing beyond compare! You don’t need to layer it on - a few drops here and here on your cheekbones will give you the subtle glow you’ve been desperate for!

Lash Slick

Daily makeup routines don’t need to be as heavy as those for a special event. If you’re somebody who likes minimalist makeup most days, then you may be looking for something light and popping - a low-effort product that fulfills your needs but doesn’t look too over-the-top. In that case, Lash Slick mascara is perfect for you! You get glossy lashes without the clumpy or flaky bits. It’s not as durable as waterproof mascara, but then again, you won’t need to put much effort into removing it. 

Milky Jelly Cleanser 

Cleansers are undoubtedly essential parts of beauty routines - how else will you have that clean, fresh skin after all? That said, you may not want to use a bunch of cleansers in a taxing step-by-step routine to get the desired effect. In that case, the Milky Jelly Cleanser will solve all your cleansing issues! It’s lightweight but no less effective - a single swipe will remove even the most stubborn makeup!

In the end, what Glossier promotes isn’t how many products you use or how much you apply. Influencers may make you feel like you NEED to get that entire kit, but keep in mind: minimalism is the way to go for the best result, and Glossier is perfect for that!

Let me know what Glossier products you have tried.

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