With the increase in brands that claim to be cruelty-free, many makeup lovers and hoarders have started purchasing from such brands. Whether or not you are an animal lover, you likely want your favorite makeup brand to be cruelty-free as well.

What are cruelty-free brands?

Being cruelty-free essentially means that a particular brand does not test their products on animals - neither the ingredients nor the finished products. They also make sure their supplier, along with vendors, are cruelty-free as well.

Contrary to popular belief, it can be much more challenging to find information about beauty products than it is for organic foods, for instance. While some market themselves as cruelty-free, there are many who don’t. Luckily for you, here is a list of completely cruelty-free brands!

Cruelty-free Brands

Dermablend

Known as a brand widely recommended by dermatologists, they take pride in their wide variety of foundation and concealers. Their concealers can even hide more dark areas, such as tattoos. Not only are they cruelty-free, but these products are also fragrance-free and highly pigmented - you won’t need to worry about putting on too much! Each of their products melts into your skin for an even and flawless finish.

bareMinerals

bareMinerals is one of the brands that has it all - no preservatives, putrid fragrances or harmful ingredients, and various shades. Their nude lip shades have tones for any skin - there are 40 of them! Most importantly, perhaps, they do not test their products on animals at any stage at all.

Marc Jacobs Beauty

Since the day Marc Jacobs Beauty was released into the world, the brand has never tested on animals. This is one of the brands that market themselves as cruelty-free and do not support vendors who go against that policy. Their stock ranges from foundations to blushers to nail polishes - everything you could ask for from a cosmetics brand. Plus the luxury packaging is A+.

Bliss

With the announcement of their partnership with PETA’s Beauty Without Bunnies, Bliss announced that it is cruelty-free. Bliss has taken the step beyond that, though - they even have an entire collection that is purely vegan. Bliss adorns all of its products in a bunny logo, showing to the world that its products are cruelty-free. Also, their products have some of the most colorful packaging!

Strivectin

Similar to Bliss, Strivectin also sports the signature bunny logo on their products in collaboration with the Beauty Without Bunnies program. Their first claim to cruelty-free products was removing their products from China. Needless to say, now every single one of their products is cruelty-free. Strivectin has some of the most effective skincare products out there.

Fenty Beauty

Since its introduction into the world, Fenty Beauty has undoubtedly taken the world by a storm - and rightly so! With its incredible selection of foundation shades, it has long since become a favorite of many. In addition to that, no matter what product you pick up, there is a complete guarantee that it is cruelty-free.

Shea Moisture

From organic products to eco-friendly processes, Shea Moisture has cemented its position in the market as one of the most ethical makeup brands out there. However, the benefits don’t end there - Shea Moisture has also never tested on animals and maintained the top-notch quality despite that. This is precisely why it’s a favorite of many around the world.

Nourish

Nourish has taken a step further than most brands in their work with the Department of Agriculture - this was done so the products they release could be 100% pure and organic. The best part about this brand? They have never tested on animals, and most of their products are vegan as well!

NYX

When you think about cruelty-free or organic products, you probably worry about how much they cost as well. Worry not, though! NYX does not only use completely cruelty-free ingredients and produce cruelty-free products, but their prices are relatively reasonable as well. NYX makes sure to address any concern you have regarding ethical issues.

Illamasqua

Illamasqua is another cruelty-free brand. However, their dedication to ethical marketing does not stop there. This brand is known throughout the world for lending its support to various causes that truly matter. According to their website, their concern does not stop at color, texture, and pigment but includes how the ingredients are manufactured and tested.

Urban Decay

Urban Decay is one of the most well-known and well-loved makeup brands globally - and not without reason! Every single one of their products is manufactured without testing on animals - from their iconic Naked Palettes to their makeup brushes. They have about everything a makeup lover could ask for - all the while remaining completely ethical!

Beautycounter

Beautycounter sets the facts straight right off the bat. Their website has a “Never List,” a list of ingredients that have never, and will never, be used in their products. As you might expect, animals are at the top of the list. That doesn’t hold them back from delivering the best quality products on the market.

CoverGirl

CoverGirl is one of the biggest makeup brands, and they upped their game by declaring themselves cruelty-free - after getting the iconic bunny seal, of course! Their products dominate the market even today, especially after they announced being cruelty-free.

Flower Beauty

At the core of Drew Barrymore’s line of cosmetics is the principle that women deserve good quality beauty products at affordable prices. Flower Beauty sells everything from makeup, to skincare products, along with fragrances. They take ethical responsibility as seriously as the next person - no animal testing, cruelty-free vendors, and no ownership by an animal testing company.

Lush

Indeed, no list of cruelty-free brands to try would be complete without mentioning Lush at least once. Their cruelty-free status is by no means new - they have been waging war on animal testing for decades. They advocate for cruelty-free products and processes by recognizing and praising individuals that work on eliminating animal testing, too.

Before you go…

This list isn’t the complete list - there are tons of other brands that advocate against animal cruelty. Nevertheless, it’s a starting point in case you’re looking for cruelty-free quality makeup brands. What more could a makeup lover want?

15 Cruelty-free Makeup Brands You Should Try Out