Instagram influencers have been shaking up the industry with an extensive range of representation, out-of-the-box styles, and dauntless looks that challenge conventional beauty standards in this new era of social media.

Let us look at several topmost bloggers and beauty influencers that you need to keep track of.

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Patrick Starrr One/Size:

ONE/SIZE is a new makeup line created by the makeup artist and Youtuber Patrick Starrr. It is a beauty brand driving individuality and kindness through intense storytelling, purposeful connection, and innovative and unconventional artistry.

With his makeup brand One/Size, the influencer is reactivating makeup maximalism. Starrr's long-lasting love of cosmetic baking made his Ultimate Blurring Setting Powder a kind of a no-brainer.

Patrick Simondac/Patrick Starrr/One/Size Beauty

To remedy this time-consuming procedure, he wanted to create a very finely-grinded powder that would combine all the other powders' features. He is confident that he achieved it.

Manny MUA Lunar Beauty:

Manny Gutierrez is a self-taught male beauty influencer and has about 4 million followers on Instagram. He posts a mix of product reviews, lifestyle, makeup tutorials, and sometimes makeup challenges.

Manny has weighed his internet fame to create and design his own cosmetics line known as Lunar Beauty. Lunar Beauty was launched in 2018 with a lot of excitement and praise online. Gutierrez's wish to create a world full of Beauty and color made him create the company in the already competitive marketplace.

Lunar Beauty is a brand built on acceptance and inclusivity. Whether a straight, trans, man, woman, gay, or anyone, it declares to be for everyone! Smooth, fun, and high quality, all the Lunar Beauty products are also 100% vegan and cruelty-free. So whether it is the Moon Spell Palette or the Greek Goddess lipstick, nothing has ever been tested on animals.

Huda Kattan Huda Beauty:

There's probably no brand that symbolizes the convergence between the Beauty and social media worlds better than Huda Beauty. Even people who do not even use makeup are aware of this spectacular brand.

Huda Kattan is better known through the beauty and cosmetics company she founded, i.e., Huda Beauty. She is the top beauty influencer based on earnings.

The brand first started as Huda Kattan's beauty blog back in 2010 and has become a genuine beauty and social media powerhouse over the past decade. It has become the quickest-growing beauty brand globally and the number one Instagram beauty account with over 48.1 million followers. And although the page is for her brand, she still partners with and reps other beauty industry leaders, such as Sephora.

Huda Beauty is famous primarily for its matte lipsticks, false eyelashes, and eyeshadow palettes. It promotes expressing oneself through the art of makeup. While the company has products that help you get the perfect no-makeup look, they also have many products bursting with color.

The brand's first product was a set of false eyelashes that became an immediate hit. They were personally designed by Kattan and used cruelty-free, high-quality fibers. There are eleven various styles to choose from, and all are very easy to apply.

Summer Fridays:

If you're looking for a classic sun-kissed glow, Summer Fridays skincare is the place to start. This skincare brand offers standard sets, exfoliators, creams, masks, and much more to achieve that soft and healthy-looking skin, even if you're in a rush.

The brand is known for its eco-friendly approach and simplistic packaging. Summer Fridays has accumulated over 458,000 followers on Instagram.

Lauren Gores Ireland and Marianna Hewitt had extensive information within the beauty community and are expert veterans within the beauty industry; they have already seen it all as they've tried dozens of skincare products.

Marianna Hewitt & Lauren Ireland/Summer Fridays

As a result, they searched for skincare that included clean ingredients only for an immediate shine. And so, the duo decided to create their skincare brand in 2017.

They developed their first product, a face mask that would refresh your skin when you're in a rush. Since then, the brand has added more skincare items to its ever-growing collection and ensures that its products are vegan paraben and cruelty-free.

Lawless Beauty:

Lawless Beauty is a relatively new cruelty-free brand available at Sephora. It is a clean and safe beauty brand that gives its customers what they want in pure products without sacrificing performance!

The brand claims that its foundation is lightweight won't disappear or fade. It will nourish the skin without clogging any pores. It'll help plump the skin for a more youthful appearance, soften, soothe, and repair it. The foundation is a good formula for mostly dry skin types looking for a medium-full coverage and a radiant, dewy finish. However, if you have any flakiness, then this foundation is not for you.

Lawless Beauty has extended its product line since its launch in 2017 and now offers Translucent Talc-Free Loose Setting Powders, a Flawless Finish Foundation, liquid lipsticks, and an 18 shade Eyeshadow Palette.

Krave Beauty:

Liah Yoo is a beauty guru with around 1.2 million subscribers on YouTube. She created Krave Beauty to fight the inefficient and everyday skincare routine that has taught you to apply more on your skin than what it needs.

The reviews on the company's website are generally very positive. It works to soothe even the most sensitive skin types.

Em Beauty:

L'Oreal established EM Cosmetics in 2015. However, it failed. Michelle Phan is the world's first influencer, and EM Cosmetics had been created for her younger fanbase, but people felt that the brand's quality didn't live up to its high price point. People complained that the cosmetics were too chalky and made a mess.

After Phan's hiatus and return to YouTube, she re-engaged with her fanbase as her rebrand.

Gisou:

Gisou is known for its hair-care formulas. The brand uses honey as a key ingredient in everything, from shampoos to oils. It's a well-known fact that using natural ingredients is more beneficial for your health. So when it comes to hair health, Gisou has you covered.

The Gisou hair oil review has found a positive customer response based on research. Based on the reviews online, we're inclined to say that this brand is worth it.

Instagram Influencer Beauty Brands Review-Should You Buy or Pass?