Instagram surely is a natural fit for the beauty influencers as it is quite a popular visual social media platform. Talented men and women often showcase some new looks, teach makeup applications and skincare, promoting positivity, and advertising the sponsored brands.

Whether you are trying to look for some inspiration to start your next collaboration or want to get the low-down on the latest beauty, Instagram is surely a place to go. As there are so many popular accounts, people would love to follow the ones who are the best in the lot.

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Best Beauty Instagram Influencers

Around 56 percent of the women follow beauty influencers, which shows how powerful this social media platform is. The following are the best beauty Instagram followers that you need to follow.

·Nikkie de Jager (Nikki Tutorials)

It is a fact that almost 89 percent of businesses rank Instagram to be the most important, and it is not at all a surprise that so many influencers use this particular platform. Nikkie de Jager is among those influencers who still use YouTube and has more than 12 million subscribers, but Nikkie has even more followers on Instagram (14.5 million). Nikkie’s content is educational and inspirational, and she is not afraid to keep things real by taking the makeup off.

·Eleanor Barnes (Snitchery)

Although the majority of beauty influencers have a focus on glamorous skincare or makeup regimens, Eleanor Barnes, who is also known as Snitchery, has a completely different approach. Eleanor's content consists predominantly of outlandish, yet fantastic cosplay ideas.

Different costumes and makeup are used to recreate the characters like The Little Mermaid, Pennywise, and different stars from anime and video games. Because of this approach, she has more than 1.1 million followers on Instagram and deals with the brands like Warner Brothers, Forever 21, and Savage x Fenty.

·Kandee Johnson

Kandee Johnson is another well-known, O.G. influencer who rose to fame on YouTube, where she has more than 3.9 million subscribers. Kandee has also fully embraced Instagram as she considers it to be the way to connect with the fans to be their virtual BFF.

Amazing makeup, stunning outfits, and a positivity quote on different occasions have earned Kandee more than 1.9 million Instagram followers. She has also partnered with a number of beauty brands over the years, which includes Ipsy.

·Shayla Mitchell (Makeup Shayla)

Instagram is used by Shayla Mitchell to a great effect because she publishes on a frequent basis to keep over 2.7 million followers engaged. There is no doubt that her beautiful selfies are inspiring, as the images are constructed quite carefully to promote sales and customer interaction.

In each of the descriptions of the photograph, Shayla meticulously details the products that are used; therefore, it is possible to recreate that look. Most of her Instagram posts direct her followers to the YouTube channel, where she happens to run the tutorials for over 732,000 followers.

·Jordan Lipscombe

Jordan Lipscombe is predicted to be one of the top UK influencers as she covers everything in the realms of beauty, fashion, & lifestyle. She has over 1.5 million YouTube subscribers, as her YouTube channel is very popular amongst the beauty fans that are devoted.

Although Jordan's Instagram has a smaller following (524K), it surely is a great place to get the latest on the best of beauty and fashion products and to see what this social media star is up to. Jordan is just 19 years old, but she has already worked with major brands like Nivea, BeautyBay, and Hairburst, and there seems to be a huge Instagram fan following in the future for this trendiest influencer.

·Amra Olevic-Reyes (Amrezy)

Although she is affectionately known as Amrezy with 5.7 million followers (Rezy Riders), she is surely a fantastic source of beauty and fashion. Amra will always have the staying power with Instagram. She is loved for her makeup tutorials, vlogs, lip-syncing Nicki Minaj songs, and fashion tips. She is known to make an inexpensive outfit look like a million bucks, and an expensive outfit looks even more classy. Her latest creation is with Anastasia Beverly Hills and her new eyeshadow palette. Also, if you are looking for a visually soothing Instagram feed, this is the one for you.

·Christen Dominique

Christen Dominique is quite a popular Instagram influencer and YouTube icon who hails from Texas and is widely known for her makeup and fashion vlogs. Many people commonly refer to Christen as THE beauty guru, and she also runs a self-titled YouTube beauty channel. She also just launched her very successful makeup brand Dominque Cosmetics in 2018.

Christen is very well known for her easy-to-follow makeup tutorials that are also innovative. She is also known to host a number of shows related to makeup and fashion. Christen has also collaborated with other influencers and currently has an Instagram following of 1.4 million. She travels around the world to conduct her meet and greets with the fans.

·Jackie Aina

Jackie Aina is an influencer who firmly believes in inclusivity and positivity. Because of this approach to beauty, she has earned more than 1.7 million followers on Instagram. It has also earned Jackie plenty of critical praise. She has also won the National Association for the Advancement of Colored People (NAACP) image award in the year 2018. Other than that, she has claimed the title of Women’s Wear Daily (WWD) Influencer of the Year, among many other accolades. Jackie has also recently launched ForvrMood candles, which is part of her latest lifestyle brand.

·Naomi Giannopoulos (Vegas Nay)

Naomi Giannopoulos has been able to build up an Instagram following of more than 6.4 million. She owns the Vegas Nay products that can be found in stores all over the world and was also ranked as number 81 in the rich list of Hopper HQ 2019. A few ago, she has stepped away from social media, due to her fighting breast cancer. Naomi Giannopoulos has also been able to gather more than 187,000 subscribers on YouTube, where she hosts tutorial videos every now and then. Keep fighting!

Conclusion

As social media is conquering the modern generations, a good number of people are starting to look at it as an extension of their lives. Because of this, niche influencers are out there who cater to the specific interest of social media users. Beauty influencers are niche influencers because they create and follow the content around fashion and beauty. Because of their vast knowledge in the beauty industry, there are millions of beauty enthusiasts who follow them.

Let me know who your favorite influencers are in the comments below!

Beauty Instagram Influencers You Should Follow Right NOW! IF NOT, YOU’RE MISSING OUT…